Google Analytics and Facebook Ads: Why is the data so different?
Let’s examine the main causes of discrepancies between Facebook click data and Google Analytics sessions (via UTM tagging) and some possible solutions.
Read postGoogle Analytics is a Google tool to track and report web traffic. It can help us optimize our website and know our users better. Google Analytics is a must in web analytics. It provides insights to improve website and e-commerce usability and conversion rate.
Let’s examine the main causes of discrepancies between Facebook click data and Google Analytics sessions (via UTM tagging) and some possible solutions.
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