Google Analytics and Facebook Ads: Why is the data so different?
Let’s examine the main causes of discrepancies between Facebook click data and Google Analytics sessions (via UTM tagging) and some possible solutions.
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Tag: Google Analytics
Google Analytics is a Google tool to track and report web traffic. It can help us optimize our website and know our users better. Google Analytics is a must in web analytics. It provides insights to improve website and e-commerce usability and conversion rate.
Custom Google Analytics dashboard and report for WPO
Monitor your Web Performance Optimization with these custom Google Analytics dashboard & report, and discover the weaknesses that are impacting on its speed.
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Google Analytics dashboards for SEO
What can we do to avoid getting swamped by all the information that Analytics provide us? Those dashboards will offer an overview of the health of our SEO at a single glance.
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GUIDE: Google Tag Manager Triggers
Discover all the potential of Google Tag Manager triggers: automatic events and custom events; and also, how triggers and conditions interrelate.
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Google Analytics API: Basic Guide and Key Resources
Do you want to start working with Google Analytics API? We explain you how to take your first steps and save time in your daily work.
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Multiple Google Analytics trackers with Tag Manager
How to send information to various Google Analytics properties from the same Google Tag Manager tag.
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Tracking AJAX events with Google Tag Manager
Modal windows, popups, virtual confirmation pages… How to track this and other AJAX loaded content via GTM and Analytics.
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Google Tag Manager Structure
Google Tag Manager is made up of 5 fundamental elements: accounts, containers, tags, triggers and variables. Learn its basic operation with this post.
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Why do Adwords and Analytics conversions not match? Attribution modeling
Why are the data about conversions of Google AdWords and Analytics different? Learn all you need to know about attribution modeling and other issues.
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Google Analytics filters for cross-domain tracking
Create a filter in Google Analytics to unify the hostname with and without www, using a regular expression, so each domain isn’t considered separately.
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