Why do Adwords and Analytics conversions not match? Attribution modeling
Why are the data about conversions of Google AdWords and Analytics different? Learn all you need to know about attribution modeling and other issues.
Read postSearch Engine Marketing (SEM) refers originally to a form of digital marketing that consists on Pay-per-Click ads in Google AdWords and websites related to content networks. These ads are displayed on results pages in search engines. SEM has become an umbrella term and includes now any type of digital advertising campaigns (Banners, Display, Remarketing, Affiliate Marketing…).
Why are the data about conversions of Google AdWords and Analytics different? Learn all you need to know about attribution modeling and other issues.
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