For a digital project to be profitable, it is essential to have a defined marketing strategy, oriented toward clear and realistic objectives. As digital consultants, we help you to trace a roadmap that combines all the multichannel marketing activity, to increase visibility, traffic and conversion, thereby maximising the online investment's returns.Contact
Have you defined your online marketing objectives? Do you know what the best channels to reach your clients are? Do you know how much profitability each one of them offers you?
Before taking on a digital project, you need to know the answer to these questions, and many more: knowing where you are and where you want to go is the first step to give your online presence meaning.
To this end, we analyse the market for the company and its competition, as well as the business itself, including all of its online channels.
We analyse different aspects of the competitive sector for a global view of your industry's digital performance, so we can take consequent action.
We examine every aspect that has to do with digital business, ranging from the most corporate to the most technical aspects.
After diagnosis, we identify the actions necessary to reach the set objectives, based on the previously obtained data.
If necessary, we suggest a more appropriate web architecture, as well as information architecture - with prototyping - to encourage drawing traffic, improve usability and drive an increase in conversion.
We select the most appropriate channels (web, app, social networks, email marketing, SEM, SMM, blog, etc.) to reach the target audience, and we suggest the necessary actions for a more coherent, relevant brand experience on all the channels.
We develop a content strategy adapted to these channels.
We propose paid marketing campaigns on the most appropriate platforms, oriented toward reaching specific objectives.
Other customised actions and strategies, adapted to the business and set objectives.
All actions proposed have the objective of improving the conversion rate, bearing in mind that objectives may be different:
When the transaction takes place on the website itself, the sales process and the purchase process need to be brought together, optimising conversion paths to improve the sales ratio.
We lay the foundation to draw new potential clients and facilitate contact in complex sales processes, when the transaction does not take place in the online setting.
In addition to drawing users to our website, we must also bear in mind how to move that online traffic to the offline setting. To this end, we use specific tools to set up appointments and make reservations on the website itself. These tools can be customised and adapted to each business.
Lastly, we establish which KPIs identify the digital strategy's effectiveness, as well as the analytics we need to implement to measure these indicators.
When your strategy is defined, if you would like, we can take care of implementing it, either totally or partially.
At Aukera, we manage digital projects, coordinating all players involved, whether in-house or outsourced:
We can comprehensively execute the digital business strategy, carrying out all proposed actions and implementations.
When a third party needs to be hired, we take care of the hiring process and supervision. On this point, we are always transparent, informing the client of other collaborating companies' involvement in the project.
We offer consulting services to the IT department for all technical implementations to be carried out in-house. If necessary, we also coordinate marketing and IT departments.
If your company does not have a marketing department as such, or it is not specialised enough, we can work as your outsourced marketing department.
Once the strategy has been implemented, we must monitor to verify the effectiveness of the proposed actions:
Implementation of the measurement plan, with the KPIs indicated in the digital strategy.
Monitoring all the actions performed.
Using own and third-party tools to obtain all data necessary for monitoring.
Periodical reports on results obtained, deviations detected and proposals for adjustments to reach set objectives.
Do you want to find out more about our monitoring and tracking method?See the Digital Analytics section
We use the best digital tools to help you diagnose, optimise and develop your digital project.
We provide many of our consulting services to large corporations with specific needs that cannot be met inside the company.
We also work with medium-sized companies as their outsourced digital marketing department when they do not have one in-house.
Moreover, we collaborate with marketing agencies of a less technical nature who require consulting services for their clients' projects.